TikTok is introducing a updated setting that enables them to reduce the quantity of AI-made videos appearing in their feeds. This initiative comes as the service revealed that it now features more than 1 billion AI videos.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a widespread release. This advancement coincides with a rise in AI content, driven by recent content generation software.
The Broader AI Trend
Recent reports that approximately a tenth of the quickest rising content creators on another major platform only show content made by AI. A significant portion of this material is classified as mass-produced AI material, a term for poor-quality, factory-style content that is often absurd or surreal.
Based on user feedback that a lot of users like content made with AI tools, including digital art to educational videos, and we want to provide users the option to see more or less of that, depending on their own choices,” stated a platform representative.
Volume and Proportions
TikTok shared that there are now 1.3bn videos on its service tagged as made with AI. Overall, more than 100 million pieces of content are added to the app every day, making AI-generated material a minor part of its overall inventory.
Customizing Your Feed
Members will be capable of decrease or raise the level of AI content they watch by using the topic control feature in the application and picking AI-made media. Further subjects that are already be controlled under the tool include news, clothing, aesthetics, and movement.
Content Labeling and Policies
Its rules require content makers to identify convincing AI-made content, and it prohibits dangerous deepfakes of well-known individuals or critical incidents. Any believable AI video that is unmarked can be taken down under its user guidelines.
Furthermore, the platform will henceforth add an “AI-made” tag to content made using its proprietary AI systems, or identified by an collaborative effort for recognizing content made by AI. This step is designed to deter users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is additionally introducing a $2 million AI literacy fund for experts and institutions to create informative material about ethical AI use. This program will benefit educational bodies focused on teaching coding and technology.
Moderation Strategy
TikTok has supported its moderation strategy, during discussion over intentions to lay off a large number of safety staff in Britain. It is set to eliminate a significant number of roles in its content moderation team in its British office, with labor groups and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A company official explained that people-led review would continue to be important, but AI can protect employees by filtering out the most distressing content before it has to be seen by humans. TikTok reported a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to the use of its machine learning processes.
“We think that it’s essential to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as swiftly, which is where a extensive automated help is making a difference operate efficiently.”
